Luxury to me is ...

Luxury to me is ...

Video01:22 min. playing time

Luxury to me is ...

Subjective, individual, multi-faceted: If you ask people what they understand by luxury, you learn a lot about their dreams.

"Luxury to me is ...

... being able to delight my audience and seeing the smiles on people’s faces."
Oleg Popov, Russian clown

... doing the things that allow you, when you reach a ripe old age, to recognize that you haven’t wasted your life."
Jesco Freiherr von Puttkamer, NASA-engineer and non-fiction author

... recognizing the true simplicity and honesty of things."
Matteo Thun, Italian architect

 ... being able to sleep in now and again.“
Maria Waldon, a young mother from Bad Aibling, Germany

... having nature and mountains right at my front door.“
Thomas Huber, extreme climber from Berchtesgaden, Germany

... the view from the world’s highest skyscrapers into the depths below.“
Alain Robert, French facade climber

 ... finding my dream job, because today the focus is primarily on existential concerns.“
Rim Bnoussina, Marketing-student from Morocco

... still being able to participate in a marathon.“
Jean-Pierre Imhoos, Swiss attorney who at 80 years old was one of the oldest participants in the 2009 New York City marathon.

... being able to play a game of chess with my son."
Zsolt Kovács, employee at the six-cylinder TDI engine manufacturing plant at AUDI HUNGARIA MOTOR Kft.

... each and every moment with my wife and my daughters.“
Franck Ribéry, professional soccer player

... being given something I’ve never dreamed of before.“
Kevin John Roberts, CEO of Saatchi & Saatchi advertising agency

... hear the rumble of my new R8 the moment I switch on the engine."
Dieter Siebers, who picked up his R8 from the Audi Forum Neckarsulm

 ... something desirable that you don’t really need in day-to-day life."
Anton Wolfgang Graf von Faber-Castell, CEO of Faber-Castell AG

... intangible ― often about time and space. Time to slow down and time to do new things, space to breathe and space to spread out."
Tom Dixon, British artist

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