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	<channel>                                        
        <title>Audi 2009 Annual Report Podcast</title>
        <link>http://www.audi.com/ar2009/</link> 
		<itunes:summary>Experience the Audi 2009 Annual Report: Discover in 22 absorbing reports, portraits and interviews how people today redefine and perceive the topic of luxury.</itunes:summary>
		<description>Experience the Audi 2009 Annual Report: Discover in 22 absorbing reports, portraits and interviews how people today redefine and perceive the topic of luxury.</description>
		<image>
			<url>http://www.audi-journals.com/ar2009/img/audi_podcast.png</url>
			<title>Audi 2009 Annual Report Podcast</title>
			<link>http://www.audi.com/ar2009/</link>
	   	</image>                                                        
        <docs>http://blogs.law.harvard.edu/tech/rss</docs>
        <language>en</language>
        <copyright>2010. AUDI AG.</copyright>
        <pubDate>Thu, 04 Mar 2010 21:38:07 +0100</pubDate>
        <lastBuildDate>Thu, 04 Mar 2010 21:38:07 +0100</lastBuildDate>
        <itunes:author>AUDI AG</itunes:author>
        <itunes:keywords>Audi, Annual Report, Audi 2009 Annual Report, Car, Automobil</itunes:keywords>
        <itunes:explicit>clean</itunes:explicit>
        <itunes:owner>
            <itunes:name>Burda Yukom</itunes:name>
            <itunes:email>michael.schmitz@burdayukom.de</itunes:email>
        </itunes:owner>
        <itunes:new-feed-url>http://www.audi-journals.com/ar2009/podcast.rss</itunes:new-feed-url> 
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        <itunes:block>no</itunes:block>
        <itunes:category text="Business">
            <itunes:category text="Business News"/>
        </itunes:category>
		<item> <title>Luxury to me is ...</title><description><![CDATA[Subjective, individual, multi-faceted: If you ask people what they understand by luxury, you learn a lot about their dreams.]]></description><pubDate>Tue, 09 Mar 2010 10:00:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/01_story_en_Luxury_is_for_me.mp3" type="audio/mpeg">2010-03-04 22:59:05</enclosure><guid isPermaLink="false">2</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/quotes</link></item><item> <title>Right in the thick of things</title><description><![CDATA[A campsite directly at the race track is everything a true fan could wish for on a visit to the 24 Hours of Le Mans. Racing enthusiasts even come from overseas to experience the intense fairground atmosphere of parties, campfires and the roar of the engines.]]></description><pubDate>Tue, 09 Mar 2010 10:01:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/03_story_en_Right_in_the_thick_of_things.mp3" type="audio/mpeg">2010-03-04 23:04:23</enclosure><guid isPermaLink="false">4</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/lemans</link></item><item> <title>Let there be light</title><description><![CDATA[Can luxury be measured with a luxmeter? It certainly can in the case of LEDs. Light-emitting diodes shine wherever design enters the realm of the futuristic. The tiny crystal lamps open up completely new and interactive design possibilities, and that’s with a fraction of the energy consumption of conventional lighting.]]></description><pubDate>Tue, 09 Mar 2010 10:02:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/04_story_en_Let_there_be_light.mp3" type="audio/mpeg">2010-03-04 23:05:32</enclosure><guid isPermaLink="false">5</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/led</link></item><item> <title>A class act</title><description><![CDATA[Winning by a hair really isn’t his thing. He wants to win by a ten-minute lead: Rally legend Walter Röhrl about an iron will and the good fortune of having turned his passion into his career.]]></description><pubDate>Tue, 09 Mar 2010 10:03:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/05_story_en_a_class_act.mp3" type="audio/mpeg">2010-03-03 22:11:23</enclosure><guid isPermaLink="false">6</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/roehrl</link></item><item> <title>dress up your car</title><description><![CDATA[They own the catwalks of the future, he is a master of staging. Graduates of London’s famous Central Saint Martins College of Art and Design have interpreted the character of the latest Audi models. French photographer Grégoire Alexandre adds a further dimension to both autos and outfits.]]></description><pubDate>Tue, 09 Mar 2010 10:04:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/06_story_en_Dress_up_your_car.mp3" type="audio/mpeg">2010-03-05 10:37:22</enclosure><guid isPermaLink="false">7</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/fashion</link></item><item> <title>Thinking in life cycles</title><description><![CDATA[Audi and fashion house Brioni share a clear commitment to quality, style and tradition as well as openness to new ideas. The bosses of these companies – Rupert Stadler and Andrea Perrone – met to talk about shifting values, leadership and redefining luxury.]]></description><pubDate>Tue, 09 Mar 2010 10:05:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/07_story_en_Thinking_in_life_cycles.mp3" type="audio/mpeg">2010-03-05 10:38:13</enclosure><guid isPermaLink="false">8</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/stadler</link></item><item> <title>Small retreats</title><description><![CDATA[From New York to Munich to Kyoto, major cities around the globe grant themselves the luxury of maintaining gigantic parks right in the middle of the city. The green sanctuaries help satisfy the yearnings of urban dwellers for nature and calm.]]></description><pubDate>Tue, 09 Mar 2010 10:06:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/08_story_en_Small_retreats.mp3" type="audio/mpeg">2010-03-05 10:38:52</enclosure><guid isPermaLink="false">9</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/cityparks</link></item><item> <title>“Suddenly, space is luxury”</title><description><![CDATA[With his hotel resorts, Sonu Shivdasani redefines pleasure. His guests look for a consumption experience not based on golden faucets. No longer is superexpensive wine the ultimate luxury, but salad that one harvests oneself.]]></description><pubDate>Tue, 09 Mar 2010 10:07:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/02_story_en_Suddenly_space_is_luxury.mp3" type="audio/mpeg">2010-03-05 19:27:14</enclosure><guid isPermaLink="false">3</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/shivdasani</link></item><item> <title>Less is more</title><description><![CDATA[More and more top chefs are developing an appetite for a new, down-to-earth form of cooking – and are elevating simplicity to an art form. Instead of lobster, foie gras and truffles, they are putting pumpkin soup on the menu.]]></description><pubDate>Tue, 09 Mar 2010 10:08:00 +0100</pubDate><enclosure url="http://d3g7s278kzb5mu.cloudfront.net/09_EN_Weniger_ist_mehr_en_V3.mp3" type="audio/mpeg">2010-03-06 12:50:31</enclosure><guid isPermaLink="false">10</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/topchefs</link></item><item> <title>What else is there?</title><description><![CDATA[An ever greater number of people are taking time out from the hustle and bustle of everyday life and work. Some even choose to leave their old life behind them forever. With great personal commitment they make use of the new found freedom to make the world that little bit better. Others focus on self-fulfillment or a complete lifestyle change. Here we present ten people who have realized their personal dreams.]]></description><pubDate>Tue, 09 Mar 2010 10:09:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/10_story_en_What_else_is_there.mp3" type="audio/mpeg">2010-03-06 12:51:40</enclosure><guid isPermaLink="false">11</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/lifedreams</link></item><item> <title>Economic (r)evolution</title><description><![CDATA[An environmental foundation established by Audi is working to protect the resources needed for the survival of humans, animals and plants. As evolutionary economists know, industry can also learn from nature.]]></description><pubDate>Tue, 09 Mar 2010 10:10:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/11_story_en_Economic_evolution.mp3" type="audio/mpeg">2010-03-05 10:44:14</enclosure><guid isPermaLink="false">12</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/environment</link></item><item> <title>Leading-edge design as a new art form</title><description><![CDATA[Audi presented its flagship, the new Audi A8, at the very heart of the “Art of Progress” exhibition in Miami Beach. The brand thus forged a link to art and architecture.]]></description><pubDate>Tue, 09 Mar 2010 10:11:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/12_story_en_Leading-edge_design.mp3" type="audio/mpeg">2010-03-05 10:44:50</enclosure><guid isPermaLink="false">13</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/miami</link></item><item> <title>“Change is our mantra”</title><description><![CDATA[Audi Group design chief Wolfgang Egger speaks with design legend Hartmut Esslinger about the genius of simplicity, the crisis as an opportunity, the role of prototypes as test objects, and the stroke of luck to design a piano.]]></description><pubDate>Tue, 09 Mar 2010 10:12:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/13_story_en_Change_is_our_mantra.mp3" type="audio/mpeg">2010-03-05 10:45:41</enclosure><guid isPermaLink="false">14</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/design</link></item><item> <title>Setting off for the world of tomorrow</title><description><![CDATA[The road to an electric vehicle suitable for everyday use remains a long one. Audi engineers, technicians, designers and economists are working on the subject at the e-performance project house. Suppliers are also involved. The e-tron sports car concept marks the first step.]]></description><pubDate>Tue, 09 Mar 2010 10:13:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/14_story_en_Setting_off_the_world_of_tomorrow.mp3" type="audio/mpeg">2010-03-06 13:04:11</enclosure><guid isPermaLink="false">24</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/e-performance</link></item><item> <title>High-voltage on the asphalt</title><description><![CDATA[The Audi e-tron concept car gives you a foretaste of the sports-oriented future of electromobility. A test drive with watts, volts and emotions.]]></description><pubDate>Tue, 09 Mar 2010 10:14:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/15_story_en_High_voltage_on_the_asphalt.mp3" type="audio/mpeg">2010-03-05 10:47:05</enclosure><guid isPermaLink="false">15</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/e-tron</link></item><item> <title>Greenhouse for cleantech</title><description><![CDATA[Silicon Valley is transforming from an IT hotbed to a worldwide mecca for environmental and energy technology. Amidst all the green idea foundries, Audi is conducting research into the long-term future of efficient mobility.]]></description><pubDate>Tue, 09 Mar 2010 10:15:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/16_story_en_Greenhouse_for_cleantech.mp3" type="audio/mpeg">2010-03-05 10:47:57</enclosure><guid isPermaLink="false">16</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/siliconvalley</link></item><item> <title>Chasing the senses</title><description><![CDATA[Seeing, smelling, hearing, feeling, tasting – above and beyond ecology and economy, driving a car is primarily a sensual pleasure. Test driving the new R8 Spyder we set out for Galicia in northern Spain.]]></description><pubDate>Tue, 09 Mar 2010 10:16:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/17_story_en_Chasing_the_senses.mp3" type="audio/mpeg">2010-03-05 10:48:51</enclosure><guid isPermaLink="false">17</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/senses</link></item><item> <title>New German Wave</title><description><![CDATA[The Web 2.0 generation hits the right note. Anyone who makes it into the Audi Youth Choir Academy is given artistic polish. Preconditions are natural talent, a love for classical music and the willingness to work hard.]]></description><pubDate>Tue, 09 Mar 2010 10:17:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/18_story_en_New_german_wave.mp3" type="audio/mpeg">2010-03-05 10:49:48</enclosure><guid isPermaLink="false">18</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/youthchoir</link></item><item> <title>Dangerously addictive</title><description><![CDATA[More power, less fuel: In building the new Gallardo LP 570-4 Superleggera, Lamborghini has indulged in the luxury of absolute purism – thanks to the use of carbon fiber, the new top model from Sant’Agata Bolognese weighs an impressive 70 kilograms less than the basic version.]]></description><pubDate>Tue, 09 Mar 2010 10:18:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/19_story_en_Dangerously_addictive.mp3" type="audio/mpeg">2010-03-06 13:09:20</enclosure><guid isPermaLink="false">19</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/lamborghini</link></item><item> <title>Guardians of knowledge nearly lost</title><description><![CDATA[They work with their hands to keep a tradition alive: In a world of progress, a few people still rely on what they learned from their forefathers. Their craftsmanship is in demand – because no machine can ever replace them.]]></description><pubDate>Tue, 09 Mar 2010 10:19:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/20_story_en_Guardians_of_the_nearly_lost.mp3" type="audio/mpeg">2010-03-05 10:50:51</enclosure><guid isPermaLink="false">20</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/occupations</link></item><item> <title>“That’s what I call luxury!”</title><description><![CDATA[Without him, there would have been no Audi brand: In 1909 August Horch established an automotive tradition that stretches back more than a century now. High time for an imaginary conversation with him about mobility today.]]></description><pubDate>Tue, 09 Mar 2010 10:20:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/21_story_en_Thats_what_I_call_luxury.mp3" type="audio/mpeg">2010-03-06 13:11:52</enclosure><guid isPermaLink="false">21</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/horch</link></item><item> <title>“The time must be ripe for a product”</title><description><![CDATA[Axel Strotbek, Member of the Board of Management for Finance and Organization at AUDI AG, meets Professor Franz Josef Radermacher. A renowned mathematician, economist and polymath, Radermacher advances the case for a worldwide socio-ecological market economy. From the rear seat of the new Audi A8, they discuss entrepreneurial and ecological responsibility.]]></description><pubDate>Tue, 09 Mar 2010 10:21:00 +0100</pubDate><enclosure url="http://audi-2009-audio-en.s3.amazonaws.com/22_story_en_The_time_must_be_ripe_for_a_product.mp3" type="audio/mpeg">2010-03-06 13:13:23</enclosure><guid isPermaLink="false">22</guid><itunes:explicit>no</itunes:explicit><link>http://www.audi-journals.com/ar2009/strotbek</link></item>	</channel>
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